Master Album · Go-To-Market PlanMaster Album · Go-To-Market Plan
Go-To-Market Plan
From internal tool to global subscription.
By Tommy Shum · Master Concept · 22 June 2026
Target Persona:
| Tool | Model | Price (USD) | Free tier |
|---|---|---|---|
| Memzo | Per-photo | US$0.03 / photo | 300 photos |
| FotoOwl / Kwikpic | Annual | US$90–360 / yr | Trial |
| Samaro | Monthly | US$9–95 / mo | Yes |
| Premagic | Monthly | US$18–60 / mo | — |
| Fixed · always-on | / month |
|---|---|
| Cloud SQL · Postgres + pgvector | US$10–25 |
| Cloud Run · web service (1 warm) | US$5–15 |
| Cloudflare R2 (first 10 GB free) | US$0 |
| Scheduler · Secret Manager | ~US$0 |
| Baseline | ≈ US$15–40 |
| Variable · per Album | cost |
|---|---|
| Indexing (Cloud Run Job, ~1,500 photos) | ~US$0.06 |
| R2 storage (~7 GB while kept) | ~US$0.10/mo |
| Face-search queries (pgvector) | ~US$0 |
| All-in per Album | < US$1 |
Illustrative: 50 Albums / month ≈ US$35–40 all-in — costs are tiny and mostly fixed.
1 token = 1 photo indexed · face search free · albums unlimited · top-ups from US$15 / 1,000 tokens · +100 tokens per referral · tokens expire (paid 12 mo · free 90 days).
Tokens are usage-based and expire (paid 12 mo · free/referral 90 days) — caps our liability & keeps cost predictable.
Warm intros to existing Master Concept clients.
Photographers & agencies bring their clients.
"Find my photos" SEO & content.
Every attendee discovers us — viral ↓
Guest opens a shared album → sees Master Album.
Find-me returns their photos — the wow.
Guest runs their own album → a customer.
Invites more organisers → loop repeats.
Go live early July 2026. Illustrative Year-1 forecast — stacked users (free + paid) + MRR line · exit ≈ US$20k MRR (~US$240k ARR), on mostly-fixed cost. numbers to validate
What's built today — and what's coming next.
Cloud Run Service · Web
Cloud Run Job · Indexer
